MEDIA

These days, media messages are carefully constructed by the people behind screen. For instance, the artists or cast members of a show are only mediums through which authoritarians of power and money, would spread their message through lyrics or dialogues. This just results in financial benefit for the producers or even a positive image given to a political group that are masked through the show at certain points. Certain symbols or actions may represent them and thus, helps the audience recognize it and end up supporting this group just because this message is conveyed through the movie or show they watched. These processes lead to the construction of synth culture, making the original version of pop culture – an express of individuals – fall apart.
The modern generation through their frequent use of technology, are obviously exposed to media, especially social media. Since social media is an open platform for people to express their opinions and feelings and also they’re personal identity, their lives are barely private. These information can be controlled and openly viewed by the government of which any person falls into, depending on whichever the country is. But through the generalized information that the news portrays, people tend to believe in them. This information can be either censored or created by the country’s government itself in order for their people to develop a certain image or stereotype, against other cultures or people. Through the media, we gain these knowledge and thus, tend to apply these scenarios or experiences to every other person of the culture being portrayed in the media. By forwarding and sharing these posts, people are not only spreading the (false) generalized information, but also misleading others to believe the knowledge being spread. This could be through the credibility of the news giver (such as the span of time since they’ve been first established), or also through pathos and logos used within the content of the news being presented.
Media messages have economic and political purposes and therefore, this sort of deviates the authenticity of original pop culture when compared to modern pop art which is highly dependent on economical statuses and gains. Media organizations and such, advertise their products by giving a competitive task for the audience (such as repost or re-blog in order to be the lucky winner of the draw). This would make the audience themselves market the product to a wider range of people around the world and specially, people within their community.
Individuals interpret meanings of media messages differently. For example, a song might be released which spreads the awareness of racial discrimination but the viewers or listeners might take it either positively or negatively. They might view it as a platform for promoting racism, rather than preventing it. This interpretation could be generated because of one’s community and expected behaviours or patterns they need to follow. Also, it could be the environment or values each individual is brought up with. This can influence the way humans interpret meanings of visual text.


Comments

  1. UnknownJanuary 31, 2018 at 11:31 PM

    I really do believe that this blog post is effective! I really liked how you discussed interpretation at the end and went into depth about how different how different groups might interpret the messages differently. You could have gone into more depth about the economic and political purposes of media and analysed to what extent is the media authentic.
    But overall really good job!

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