Maybelline Mascara

This specific advertisement that present the new Maybelline Mascara, targets women through the use of a decorative model. Specific characteristics from the visual ad, supports the intended target audience: women, and also touches upon the appeal to the need for attention. Firstly, the product is a feminine product that is used by women and this can be visualized by the model present in the picture. For obvious reasons, her eyes are the dominant focal point in order to highlight the change this product brings, since the rest of her face is bland (no lipstick or facial make up such as contouring is applicable to this figure). With the use of apparent emphasis on the eyelashes, the advertisement easily projects the aesthetic attention being grabbed by viewers and thus, persuades women to buy this mascara in order to bring out their eyes’ true potential. Secondly, the use of the personal pronoun, ‘she’ at the bottom left of the ad, leaves the audience to be females from the majority, rather than male consumers. Also, the concise descriptions of the advanced features that this mascara brush contains (pointed out by the advertisers) tend to appeal to women who usually sums up strengths and limitations of beauty products in order to decide and purchase the best products out there. The diction being used here, “8X the volume… smooth, even” enhances the strategy being used of exposing the mascara’s advantages, help grab attention of female consumers and therefore, the product gets a higher probability of being bought. Furthermore, the product name itself, “theROCKET volum’express” gives it a grandiosity and seems very powerful and effective in terms of mascara applying speed and quality. This name tends to be more attractive because usually, applying mascara could take time in order to reach the right amount of volume. Since this product assures high volume in less time, women would buy this product.




Comments

  1. UnknownJanuary 15, 2018 at 8:11 PM

    This is blog post really highlights the stylistic devices that this ad is trying to achieve and the type of woman it is appealing to. To even further develop your argument you can try to narrow it down to a specific type of woman, maybe one that feels the need to dominate, since the diction uses the word rocket, implying she is trying to come out on top. Other than that this is a very successful blog post and I really think it hit all the "targets" hahahahah get it?

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  2. Joshua KoornneefJanuary 15, 2018 at 8:16 PM

    I really like your word choice throughout your paragraph. It's clear, concise and can be very powerful when needed. You're very straightforward with your points and evidence is used very well to back up your statements.
    I agree with you completely on the nature of the ad. One thing I saw was that the entire face of the model used has been whitened to an extreme. It could be intentional in order to emphasize the colour of the mascara. I really liked your point about how their are no other major aesthetic features on the model, and how that has happened to ensure the audience's eyes are drawn to the mascara.

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