Amoolya's Blog

These days, media messages are carefully constructed by the people behind screen. For instance, the artists or cast members of a show are only mediums through which authoritarians of power and money, would spread their message through lyrics or dialogues. This just results in financial benefit for the producers or even a positive image given to a political group that are masked through the show at certain points. Certain symbols or actions may represent them and thus, helps the audience recognize it and end up supporting this group just because this message is conveyed through the movie or show they watched. These processes lead to the construction of synth culture, making the original version of pop culture – an express of individuals – fall apart. The modern generation through their frequent use of technology, are obviously exposed to media, especially social media. Since social media is an open platform for people to express their opinions and feelings and also they’re personal ...

This specific advertisement that present the new Maybelline Mascara, targets women through the use of a decorative model. Specific characteristics from the visual ad, supports the intended target audience: women, and also touches upon the appeal to the need for attention. Firstly, the product is a feminine product that is used by women and this can be visualized by the model present in the picture. For obvious reasons, her eyes are the dominant focal point in order to highlight the change this product brings, since the rest of her face is bland (no lipstick or facial make up such as contouring is applicable to this figure). With the use of apparent emphasis on the eyelashes, the advertisement easily projects the aesthetic attention being grabbed by viewers and thus, persuades women to buy this mascara in order to bring out their eyes’ true potential. Secondly, the use of the personal pronoun, ‘she’ at the bottom left of the ad, leaves the audience to be females from the majority, rat...

       In my opinion, yes, advertisers do have a moral duty to avoid stereotyping people as this causes a huge negative impact on the general audience that are exposed to these daily advertisements. This does not only impact adults, but also younger generation who unconsciously might come across these fake and unrealistic standards set up by ad promoters. This not only destroys the minds of people but also can break our foundational beliefs, into some image that these advertisers visualizes us with. Furthermore, the vast capability of advertisements being present everywhere: before a cinema, between TV shows, on magazine or newspaper pages, and so on, can lead to easy deception with us humans. First of all, most advertising companies do not just capture the images of dolled up people and put up for us to see, rather, they edit out every realistic aspect of the model with technology, in order to provide us with an appealing composition. This presents the ad viewers ...

Kinder Joy and Hersheys are both chocolate producing companies in which, gender presentation can be visible. Both of them are targeted at different genders (a boy or a girl) as they associate the colours blue to boys and pink to girls. Hershey’s are targeted to the gender revelation of new born babies whereas Kinder Joy is targeted towards young children with toys categorizing and differentiating between the two genders. The car toys are listed under the title “for boys” whereas the female figurines, cute animals and pretty bracelets are labeled under “for girls”. Although Cayton of Ferrero said that “we do not advocate or promote our products as gender specific” in 2013, Kinder Joy continues to produce gender specified toys with their packaging clearly identifying and separating young children’s gender (for boys or for girls). They seem to “understand” what young girls and boys would prefer to play with and thus, splits the two genders with “gender appropriate” toys. Though...